What is Lottomatica?
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What is Lottomatica? Lottomatica is one of the biggest names in the Italian gaming industry, but the name can be confusing. It has been associated with Italian lotteries for decades, while today Lottomatica Group operates a much broader business covering online gaming, sports betting and gaming machines.
It is important not to confuse Lottomatica with the Italian Lotto itself. Lotto is a state-regulated lottery game, while Lottomatica is a commercial gaming company operating in Italy’s regulated gambling market.
In this guide, we explain what Lottomatica is today, where the name comes from and how it relates to Italian lottery games.
If you are looking for the lottery rather than the company, see our Italian Lotto guide, our SuperEnalotto guide or browse all major Italian lotteries.
What Is Lottomatica?
Lottomatica Group is an Italian gaming company operating in the regulated public gaming market.
Today, its main activities are divided across online gaming, sports betting through physical retail networks and gaming machines.
| Lottomatica Feature | Current Information |
|---|---|
| Company | Lottomatica Group S.p.A. |
| Headquarters | Rome, Italy |
| Main market | Regulated gaming in Italy |
| Main activities | Online gaming, sports betting and gaming machines |
| Stock exchange | Euronext Milan |
| Regulator | Agenzia delle Dogane e dei Monopoli (ADM) |
Company figures and business activities can change over time. Information on this page should periodically be checked against Lottomatica Group and ADM.
What Does Lottomatica Do?
Lottomatica is no longer best understood simply as a lottery company. The modern group operates across several different areas of the Italian gaming market.
Online Gaming
Lottomatica Group operates online gaming and betting services through several brands. Its online portfolio currently includes brands such as Lottomatica, GoldBet, Betflag, Planetwin365 and Totosì.
Depending on the brand and applicable licence, online services can include sports betting and other regulated online games.
Sports Betting
The group also has a large physical sports-betting network in Italy. Its retail activities include thousands of specialist points of sale operated through various brands.
Gaming Machines
Lottomatica is also active in Italy’s regulated gaming-machine sector, including networks for amusement-with-prize and video lottery terminals.
Is Lottomatica the Italian Lottery?
No. Lottomatica and the Italian Lotto are not the same thing.
This is probably the most important distinction for visitors searching for “Lottomatica”.
| Lottomatica | Italian Lotto | |
|---|---|---|
| What is it? | A gaming company/group | A regulated Italian lottery game |
| Type | Commercial operator | Public gaming product |
| Main activities | Gaming, betting and gaming machines | Number lottery |
| Number format | Not applicable | Numbers from 1 to 90 |
| Regulated by | ADM for licensed gaming activities | ADM |
To understand the actual lottery game, read our National Lotto Italy guide.
Why Is Lottomatica Associated with the Italian Lotto?
There is a good historical reason people associate the name Lottomatica with lotteries.
In 1993, Lottomatica received a concession for the automated management of the Italian Lotto. For many years, the Lottomatica name therefore became closely connected with Italy’s lottery infrastructure and gaming technology.
Over the following decades, corporate mergers, acquisitions and brand changes made the story much more complicated.
🎟️ Did You Know?
The Lottomatica name has been connected to the Italian Lotto for more than 30 years.
An official Italian government record shows a concession being granted to Lottomatica S.p.A. for management of the automated Lotto service in March 1993.
That historical association is one reason international visitors still sometimes use “Lottomatica” as though it were another name for Italy’s national lottery.
How Did the Modern Lottomatica Group Develop?
The present-day Lottomatica Group has a complicated corporate history.
One important change occurred in 2021, when Gamenet Group acquired Italian online, sports-betting and gaming-machine businesses from IGT. After completing that transaction, Gamenet Group adopted the Lottomatica name.
| Year | Important Development |
|---|---|
| 1993 | Lottomatica receives a concession connected with automated Italian Lotto operations |
| 2006 | Lottomatica agrees to acquire lottery technology company GTECH |
| 2021 | Gamenet acquires selected IGT Italian B2C gaming activities and adopts the Lottomatica name |
| 2023 | Lottomatica Group lists on Euronext Milan |
| 2025 | A new nine-year Italian Lotto concession is awarded to the LottoItalia consortium |
Who Operates the Italian Lotto Today?
This is where older articles about Lottomatica can become misleading.
The current Italian Lotto concession is associated with the LottoItalia consortium. In 2025, the consortium secured the next nine-year Lotto licence, running to 2034.
The consortium includes companies such as Brightstar Lottery, formerly part of IGT’s lottery business, Allwyn, Arianna 2001 and Novomatic Italia.
So it would be inaccurate in 2026 to simply state that “Lottomatica operates the Italian Lotto” without explaining the historical and corporate distinction.
Lottomatica vs LottoItalia
| Feature | Lottomatica Group | LottoItalia |
|---|---|---|
| What is it? | Italian gaming group | Consortium connected with the Lotto concession |
| Main focus | Online gaming, betting and gaming machines | Operation of the Italian Lotto concession |
| Same company? | No | No |
This distinction is especially important when reading historical sources because the Lottomatica name has changed hands and been used within different corporate structures over the years.
Is Lottomatica Regulated?
Lottomatica operates in Italy’s regulated gaming market. Gaming operators and products in Italy fall under the supervision of the Agenzia delle Dogane e dei Monopoli (ADM).
ADM publishes lists of authorised remote gaming concessionaires, and the Lottomatica.it domain is currently listed under an authorised concessionaire.
Regulatory status should always be checked directly with ADM because licences, companies and websites can change.
How Big Is Lottomatica in 2026?
Lottomatica describes itself as Italy’s leading operator in the regulated public gaming market and one of the larger gaming groups in Europe.
Current company information reports approximately €45 billion in gaming wagers, around 2,600 direct employees and a specialist distribution network that includes thousands of betting points and gaming halls.
The group is also listed on Euronext Milan and is currently included in the FTSE MIB index.
Company figures checked in August 2026. Because employee counts, wagering volumes and retail-network figures can change, this section should be reviewed periodically.
📊 Lottomatica in Numbers
| Current Company Statistic | Approximate Figure* |
|---|---|
| Annual gaming wagers | €45 billion |
| Direct employees | 2,600 |
| Sports betting points | 4,000+ |
| Franchised gaming halls | 1,100 |
| Online customers | Approximately 2.2 million |
*Based on current Lottomatica Group company information. Figures can change.
Is Lottomatica the Same as SuperEnalotto?
No. Lottomatica and SuperEnalotto are completely different things.
Lottomatica is a gaming company. SuperEnalotto is an Italian number lottery with a 6-from-90 format and a rollover jackpot.
If you searched for Lottomatica because you want to play or learn about Italy’s large jackpot lottery, you probably mean SuperEnalotto.
What Italian Lottery Games Can You Learn About?
If your interest is Italian lotteries rather than Lottomatica itself, there are several major games to explore.
- SuperEnalotto – Italy’s famous rollover jackpot lottery
- Italian Lotto – the traditional wheel-based number lottery
- MillionDay – a daily 5-from-55 game
- Gratta e Vinci – Italian instant-win scratch games
- Eurojackpot Italy – the European jackpot lottery available in Italy
What Is Lottomatica FAQ
What is Lottomatica?
Lottomatica Group is a major Italian gaming company active in online gaming, sports betting and gaming machines. It operates within Italy’s regulated public gaming market.
Is Lottomatica a lottery?
No. Lottomatica is a company, not a single lottery game. The name has historically been closely connected with the Italian Lotto, which is why the two are sometimes confused.
Does Lottomatica operate the Italian Lotto?
Historically, the Lottomatica name was closely associated with managing the Italian Lotto. Today, the current Lotto concession operates through the LottoItalia consortium, so the corporate situation is different from older Lottomatica references.
Is Lottomatica the same as SuperEnalotto?
No. SuperEnalotto is an Italian lottery game, while Lottomatica is a gaming company. You can learn about the lottery in our SuperEnalotto guide.
Is Lottomatica legal in Italy?
Lottomatica operates in Italy’s regulated gaming market. The Italian gaming authority ADM maintains official information on authorised gaming operators and concessions.
Where is Lottomatica based?
Lottomatica Group is headquartered in Rome, Italy.